The Role of Colours in Fashion


Introduction

Radical developments in fashion production and consumption have occurred over the past few decades. Far-reaching changes have dramatically transformed fashion supply-chain management and distribution at both national and international levels. In particular, radical innovations in communication and information technology have complicated globalization of markets and to changes in the nature of consumer demand.National and international fashion events are no longer prerogative of just a small number of leading manufactures and key representative of the fashion press but rather are regarded as essential indicators to insure future commercial success.

Large retail organizations are active participants, and through the willing involvement of popular national media, consumers are conversant with the dominant stylistic themes of given fashion seasons. Fashion designer and catwalk models have become household names, and designer and retailer brand names have become familiar status symbols to many consumers internationally.

Fashion as a subject has become more firmly established in the academic literature, and in recent years, many useful insights have been offered, and more penetrating explanations of the processes of adoption and diffusion have become apparent.

In order to build a conceptual framework to aid the understanding of the phenomenon of fashion, it is important to appreciate the relation between terms such as ‘style’ and ‘fashion’.

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This article was originally published in the New Cloth Market magazine, November, 2012.

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